About Licensing Factory New Europe
Licensing Factory New Europe is the 1st Show & Conference of Licensing and Merchandising Industry in New Europe. Be excited with marketing potential and moneymaking power of this 400 million people market. For anyone involved in business of brands, licensed products or consumer trends this is a must-attend event. Meet and network personally main retailers, distributors, licensors, licensees, agents, producers, publishers...
"Know the property, understand the audience, and find the right partners.“
From Zagreb to Vladivostok, from Vienna to Tel Aviv, the Licensing Factory New Europe International Licensing & Merchandising Industry Show and Conference shall be New Europe's largest convention for business within the merchandise licensing industry.
At a time when brands are slashing ad budgets, commodity prices are increasing and headcount is decreasing, licensing remains an attractive tool:
- For some brand managers, licensing is a method to get their brands in front of consumers in new ways.
- For manufacturers, licensing becomes a way to differentiate in a crowded marketplace where surviving on price alone is a scary proposition.
- For retailers, proprietary brands help make their doors a destination for consumers.
- For others (entrepreneurs and business people), licensing is a way to bring to market new products without taking on the risk and investment internally.
- Licensing is really a function of marketing – they work hand in hand. The more you understand about good marketing principles, the faster you'll make good licensing product in the market.
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